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Over the years, DBA has provided enlightening demographic reports for our churches. These studies provide a wealth of information. A demographic report could be grouped by zip codes or by a different size radius with the church as the center point.
This year we have switched companies and we are now working with MissionInsite.com. They provide us with the same information, plus many additional options. A demographic study in your area can provide the following information. By way of example, I have used Denton County as an example.
All of us know that the metroplex is growing. We all know that our county is growing, but do we know how much it is growing. For example, every day our county increases by 86 people. By 2024 our population will be 1.1 million. This information helps to fuel the belief that our churches are not able to keep up with the growth. We must start more churches.
We have three predominant ethnicities: Anglo (60%), Hispanic (18%), and African American (8%); however, we discovered that the Asian population now makes up (7%) of our population and continues to grow. The single largest group within the Asian population is Indian. There are currently 22,000 Asian Indians who are living in Denton County. The sad reality is that we only have one church reaching this unreached people group. We need more.
A specific report entitled the ReligiousInsite gives information about the people living in a designated target area. In Denton County 53% believe the statement- “I have a personal relationship with one living God, who is Lord and Savior.” On the other hand, 37% do not attend church, which is a significant increase. This group has led to an increase in those who have no belief in God or the “none’s” as they are described. This demographic now comprises 30% of the population.
Built into the ReligiousInsite survey are several moral belief statements. Those who responded did so with either”strongly agree” to “strongly disagree”. The issues listed are abortion, poverty, racial injustice, environmental concerns, the world, and peace. The biggest concern for Denton County residents revolves around the statement: America has a moral responsibility to be a force for good. The second most important moral concern was We must be good stewards of the environment even if it means restructuring natural resource development. In reading this moral belief, I realized that churches could get their people involved in a local beautification project that would draw in people who share this interest and need the gospel.
For a small fee ranging from .05 to .10 cents, it is possible to acquire the name and address of residents in a given area. For example, this list can be narrowed down by asking for people who speak a specific language. I recently purchased a list for a Korean church planter. He gave me the parameters and I shared the information with those overseeing the program. I then received a list of over 1,000 Korean speakers that lived in the target area. This pastor now has a list of prospects.
All previously listed information is found in a targeted demographic study. With this knowledge, suggestions can be offered in regard to direction and ministry. As David Kinnaman, the President of the Barna Research Group states, “good research can keep you out of the ditch.”
If your church would like to receive a personalized report on any of the above-listed areas, please contact the DBA office or fill out this online form. https://dentonbaptist.org/demographics-request-form/
Due to the support of our member churches, we are able to provide this service to you at no cost.